I came across a video on Tik Tok (linked below) which I found very engaging and aesthetically pleasing. As I fall into the demographic of the target audience of my magazine, as do many Tik Tok users, I chose to use this as inspiration for my video. The video was engaging and popular, gaining close to 500,000 views. I used the song 'Essence' by Tems and Wizkid as it has the same name as my magazine and I was able to adjust the timing of my clips to fit. I used many different people in different settings to try and reflect people being natural and unique to themselves. I asked models to stand and look at my camera for a 1 second clip, and I used 24 models in order to reach the time requirements of the brief.
https://vm.tiktok.com/ZMFr7pFf1/ - Tik Tok video for inspiration
