Tuesday, 29 March 2022

FOCUS GROUP - Audience Research


Katie


Age - 17

Interests - horse riding

Occupation - barmaid, student





Tomi



Age - 17

Interests - Rollerskating

Occupation - football coach, student





Kiki

Age - 16

Interests - reading, music

Occupation- student


Sarah

Age - 17

Interests - Dancing, fashion

Occupation - student


How often do you read magazines?

Katie: Sometimes

Tomi: Sometimes

Kiki: Sometimes

Sarah: Sometimes


What would draw you to a magazine in a shop?

Katie: if the photo was striking

Tomi: if the cover photo was of someone I know/follow

Kiki: the colours 

Sarah: the photo


Would you read a magazine if it had a wide range of articles suited to the time of year it was released?

All: yes

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FINAL STATEMENT OF INTENT

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen b...